Signs and sign makers
Commerce in a free market system is evidence of the ecology of humans. Generally, we exchange our goods
and/or services for the highest achievable valued bundles of reciprocal goods, servcies, currency,
or promises in an environment of competition with others offering similar goods and/or services. This
competition gives rise to the need to capture and direct the attention of potential buyers to one's
own offers. From the inception of commerce in free market systems, signs have been developed to
accomplish this goal. As soon as signs emerged among competing vendors, better signs than the next guy
became a primary concern. Signs with bigger letters, signs with brighter colors, signs with catchy
slogans, and signs with attractive pictures quickly became the trade of sign makers specializing in
the business of directing the attention of buyers to sellers. Just exactly what worked best to serve this
objective became a matter of intense study and observation motivated by competition for economic survival.
Understandably, sign makers likely became the world's earliest paid psychologists as they developed and
marketed their own skills in the trade of attracting and directing the attention of the consuming public
with signs. The accumulated experience of sign makers led them to the development of the first neon signs
in the early 1900's.
Neon Signs
Neon Signs are reported to have emerged in the United States in 1923 when a Packard car dealership in Los Angeles, California
purchased two neon signs reading "Packard" for an astounding $24,000 from a French manufacturer. Neon signs quickly became one of the
hottest forms of outdoor advertising. Visible even in daylight, neon signs have captured and held the
attention of potential customers with their classic and mesmerizing glow. Neon signs have been adapted to
announce general products and services, popular brands, team and school logos and mascots, directional
indications, and the open or closed status of an establishment. Some of the most popular neon signs in use today
include, open neon signs, beer neon signs, ATM neon signs, indoor neon signs, sports neon signs, neon clocks,
neon blackboards, neon sculptures and many more varieties. Originally made exclusively from neon gas, today's neon signs
are now available in more than 150 colors with the use of various mixtures of argon, mercury, phosphor, CO2, and helium.
Simulated Neon Signs
Simulated neon signs are found in all sizes, shapes and varieties. A typical configuration for simulated neon signs consists
of a florescent lamp in a light box with UV treated neon inks or specialized translucent vinyls to create a bright
backlit neon sign appearance. Simulated neon signs are typically less expensive to acquire and less expensive to operate
than neon signs.
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